This is a vintage 1989 Norman Rockwell annual Christmas collector's plate titled "Jolly Old St. Nick." It was produced by the Edwin M. Knowles China Company in cooperation with the Rockwell Society of America. 

The plate features an illustration originally painted by Norman Rockwell in 1955, depicting a cheerful Santa Claus dancing atop wrapped gifts while holding a bottle of Pepsi-Cola.

The monetary value of the 1989 Norman Rockwell "Jolly Old St. Nick" collector plate typically ranges between $5.00 and $25.00 USD.

Because millions of these plates were manufactured during the collector plate boom of the 1970s and 1980s, supply heavily outweighs demand today. The final market price is determined by its condition and packaging:

• Plate Only ($5.00 – $10.00): If you only have the loose plate (as pictured), it generally sells on the lower end of the spectrum.

• With Box & Certificate ($15.00 – $25.00): Having the original cardboard box and the Certificate of Authenticity (COA) bump it up to the higher end